Bringing Africa Into the Fold

We talk about the United Kingdom. We talk about Canada. We talk about Singapore, Sweden, Australia, and Germany. In fact, when it comes to international expansion, there’s a buzz in just about every corner of the globe, but we rarely discuss the exciting progress taking place in several countries that make up the African continent. 

Even within the United States, companies looking to expand their target audience don’t often consider the growing African immigrant population right here at home. Traditionally, the entire African continent and the African diaspora have been largely left out of these conversations, but that’s all about to change. It’s high time we bring the youngest (and the oldest) continent, along with its people, into the fold.